dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who have purchasing power?
The advertisement of Veloster doesn’t give any information about its performance
Veloster is
II. Industry Analysis & Company Analysis
1. Industry Analysis – Casino Industry
Today, casino is not just gaming. Gambling is a business, a very big business. To access to casino in business term and to analyze finance information and tendency of them, we need to know about casino industry first.
1) Concept of casino
Casino is a kind of game to win or lose money using something va
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
♠ 1. Names ♠
(1) Naming traditions
1. 미국의 전 대통령 빌 클린턴이 김영삼 대통령과의 만남을 위해 남한을 방문했을 때, 그는 한국 대통령의 부인을 자꾸 Mrs. Kim이라고 말했다. 남한 당국자들이 불쾌하게 여기자, 미국 대표단들은 당황했다.
2 잘못하여, 클린턴 대통령의 고문관들이 한국의 이름 짓기
performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality a
performance): 행동에 대한 평가를 포함하고 있다. 관찰의 기본단위인 행동을 어떤 기준을 사용하여 평가함으로써 수행이 결정된다. 행동은 조직의 맥락 속에서 평가되며 같은 수행수준이 어떤 직무에서는 적절한 수행이 될 수도 있고 다른 직무에서는 부적절한 수행일 수도 있다.
3. 능력 (ability): 행동의
Dance'는 전통춤으로 댄서들이 머리에 몽골리안 보울을 얹어놓고 춤을 추는 곡예적인 요소도 갖고 있어 보는 이로 하여금 신비로움을 맛보게 한다. 무엇보다 화려한 의상은 압권이다. 중국이라는 나라가 원래 수많은 소수민족으로 이루어져 있다 보니 전체적인 무용이나 음악들이 결코 아시안에게는 낯
ability is needed, company can choose most appropriate person in company itself.
2.6 Structure
Samsung Texco lets the expert group decide the important decision. In result, they can remove a channel (DMC, MRM, TMG, PAG, RDG, and SMG). They can enhance the speed of decision-making by making the organization flat. Home Plus is functionally and divisionally structured. It is due to its indep